Twisted
Packaging Design & Art Direction Work
Twisted is a high-end jam and jelly brand, specializing in the creation of spreads for any dessert charcuterie board. The jelly has a twist, of course, of alcohol and flavor, pairing rare ingredients to create an explosion of sweetness and tartness.
Context:
The Brief:
I created packaging for a jam brand founded on funk and flavor. My randomly selected flavor was “fudge”, and my ingredient was “jam”, leading to the development of the Twisted. Twisted came from my own personal enjoyment of trying new and weird flavors.
Demonstrated Skills
Trust the Process.
This project was a very iterative one, and it took a lot of going back and forth between sketching and digitizing. It started very differently from how it ended, but I experimented and took risks in order to create the best possible outcome that I could in the time given to me.